Case studies
Long-form write-ups for hiring teams who want to see how decisions were made, not just what got built.
Manaja Solutions · Software Engineer · 2025
Growing businesses, especially SMEs, typically cobble together five or more separate tools, spreadsheets, a CRM, a payroll app, an inventory tracker, a task board, to run daily operations. This causes duplicated data entry, siloed reporting, and inconsistent records across departments, with cost and complexity compounding as the business scales.
Read the full case study →Bitex · Technical Lead · 2023
A shoe store selling everything from everyday sneakers to designer pieces needs to feel trustworthy at every price point, a cheap-looking site kills confidence in a ₦380,000 pair of shoes just as fast as a confusing layout kills a quick sneaker purchase. The store also needed all the basics an online shop actually needs to run: categories, discounts, wishlist, cart, and checkout, without it feeling cluttered.
Read the full case study →Manaja Solutions · Software Engineer · 2025
<p dir="ltr">Manaja's product spans nine distinct business functions, a breadth that's easy to communicate badly. Prospective customers needed a site that could explain the platform quickly and credibly to very different buyer types (an HR lead, a finance lead, a property manager) without the messaging becoming generic or the page becoming a wall of feature lists.</p>
Read the full case study →Manaja Solutions · Software Engineer · 2025
Property seekers across Africa often deal with unverified listings, inconsistent information, and no centralized place to browse trustworthy inventory across property types and regions. Meanwhile, property professionals using Manaja's Property Management module had no public storefront to showcase their listings to actual buyers and renters.
Read the full case study →Rachamim Initiative · Developer · 2025
Most charity websites do one of two things badly: they either feel cold and corporate (a logo, a mission statement, a donate button, nothing else), or they're so text-heavy that visitors bounce before finding out how to actually help. Rachamim needed a site that could tell an emotional, human story and still convert visitors into donors, volunteers, or partners quickly.
Read the full case study →Wash Wise · Website Developer · 2024
Reset Spray isn't a shampoo, a fabric refresher, or a wrinkle spray; it's a bit of all three, which is exactly the kind of product that's hard to explain fast. Without a clear story, visitors bounce before understanding why they'd need it, no matter how good the product actually is.
Read the full case study →Yellow Plate · Website Developer · 2024
Ordering food online should feel as easy and appetizing as walking into a restaurant and pointing at the menu. A cluttered or slow ordering site is the fastest way to lose a hungry customer to a competitor, especially for a 24-hour brand where people are ordering at odd hours and just want food, fast.
Read the full case study →Comsity · Website Developer · 2025
Selling luxury and designer-style footwear online is as much a trust problem as a design one; people want to feel confident spending real money on a pair of shoes they can't try on first. On top of that, a store with this many categories and brands can easily turn into a maze if it's not organized well.
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